Why should you spend money on business email hosting?

For starters, @gmail and @yahoo (not to mention @AOL) addresses just scream “Unprofessional!”, but there are many other reasons why you owe it to your business to have email using your domain.

1. Credibility
Free email addresses make potential customers wonder whether you’re a “real” company and they make you look cheap. Plus, why would you want to advertise Google, Yahoo or your internet or cable provider on your business cards and collateral materials?

A “real” email address gives your company credibility (maybe it shouldn’t, but it does). Savvy consumers aren’t comfortable sending personal information to jimmydogg69 @yahoo.com or even YourCompanyName @gmail.com. Branded email addresses give customers the added assurance that your business is legit and their information is secure.  If you don't care what your own email address looks like - how are you going to treat your customers? 

2. Control
If an employee uses their personal email address for business and they quit or get fired, you lose access to those emails – especially, if they leave under less than amicable circumstances. With premium email hosting, you can easily redirect those emails to yourself or another employee.

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